Tuesday, March 17, 2009

First Viral Mormon Video

In the wake of the Big Love controversy the LDS Church put out a video through their new YouTube channel called "Mormon Messages" which has easily broken all previous records for an official LDS video going viral on YouTube.   It has only been out a few days and it has even made the Top Viewed list for the week.   The guys over at LDS Media Talk provide the backstory but I think it did well because:

1) it was relevant to active discussion online 
2) it was short
3) it used the word "Mormon" strongly which has  Google power 
4) it was integrated across the LDS websites 
5) they specifically asked LDS bloggers and email lists to promote it.  

In general the Mormons are a tech-savvy bunch, it will be interesting to observe the evolution of their participation and convening power online. 


Th. said...


Add this to the Uchtdorf one and the Harvard girls and it's actually a competitive field this month.

Julie Bradshaw said...

Welcome back to the blogosphere.

I sent this video out to my temple prep students because I felt like it packed a lot of punch for such a short video. It was not only a positive and effective response, but it is also an effective missionary tool on temples in general (active HBO controversy or no). The longer videos put out by the church serve their purpose, but these short ones I think are going to be very effective as gateway missionary tools.